Brands & Businesses

Strategic planning and roadmap development

OKR methodology, pre-mortem and risk analysis, roadmap planning and accountability, business value implementation.

Marketing operations

Budget management. Martech stack management, solutions evaluation, contract negotiation and management, systems implementation, maintenance, enhancements. Regulatory and compliance adherence and reporting.

Research and data

Qualitative and quantitative data collection and analysis. Customer listening program management including, technology selection, survey strategy, survey strategy and implementation, and impact and change reporting (closed-loop). Developing reporting to provide insights and performance metrics in systems such as Google Analytics, Google Tag Manager, Google Data Studio, Tableau and Datarama.

Branding

Positioning, brand architecture, guidelines, and reputation management.

Work management

Creating and managing project and agile work teams, including system and process design, identifying opportunities and needs, designing workflows, test and learns, and implementation oversight.

Internal communications

Change management, including positioning, employee recognition, audience development, and messaging.

Website

Vision and roadmap development, including functionality, architecture, enhancements, and SEO.

Lead and demand generation

Audience segmentation, targeting, lead qualification, sales enablement.

Public relations

Community relations, crisis communications, positioning, social media, and community impact.

Advertising

Designing and hiring out media studies, managing media agencies for placement, negotiation of agency and media pricing, and reporting.

Content strategy

Topic and keyword research, competitive analysis, production of design and copy, production calendar, and assets library design to optimize re-utilization of content.

Marketing automation and email marketing

Operational oversight, nurture journeys, sales enablement, integrations, reporting, and other enhancements.