Brands & Businesses
I help companies and organizations take complex problems and break them down into manageable pieces.
Baker Boyer
VP | Marketing Director
2021-present
Brands I have worked for
Solarity Credit Union
VP of Marketing
2014-2021
Field Group
Director of Business Development
2012-2014
Greater Yakima Chamber of Commerce
VP of Operations
2011-2012
Skills and areas of expertise
B2B and B2C experience
Creating clarity on where we are going and how we get there.
Strategic planning and roadmap development
OKR methodology, risk analysis, roadmap planning and accountability, business value implementation.
Marketing operations
Budget management. Martech stack management, solutions evaluation, contract negotiation and management, systems implementation, maintenance, enhancements. Regulatory and compliance adherence and reporting.
Identifying is really happening, rather what we think is happening.
Research and data
Qualitative and quantitative data collection and analysis. Customer listening program management including, technology selection, survey strategy and implementation, and impact and reporting. Developing reporting to provide insights and performance metrics in systems such as Google Analytics, Google Tag Manager, Google Data Studio, Tableau and Datarama.
Brands are organic and evolving. Understanding the mechanics so you can honor and execute the brand.
Branding
Positioning, brand architecture, guidelines, and reputation management.
Managing resources well so systems allow people to do what only people can do.
Work management
Creating and managing project and agile work teams, including system and process design, identifying opportunities and needs, designing workflows, test and learns, and implementation oversight.
Connect with those around you to produce a better outcome.
Internal communications
Change management, including positioning, employee recognition, audience development, and messaging.
Experienced in the logistics of big ideas
Website
Vision and roadmap development, including functionality, architecture, enhancements, and SEO.
Lead and demand generation
Audience segmentation, targeting, lead qualification, sales enablement.
Public relations
Community relations, crisis communications, positioning, social media, and community impact.
Advertising
Designing and hiring out media studies, managing media agencies for placement, negotiation of agency and media pricing, and reporting.
Content strategy
Topic and keyword research, competitive analysis, production of design and copy, production calendar, and assets library design to optimize re-utilization of content.
Marketing automation and email marketing
Operational oversight, nurture journeys, sales enablement, integrations, reporting, and other enhancements.
I’m fortunate to have worked with MaryAbigail when Solarity Credit Union was a client of our agency. She was the ideal client - wicked smart, a relentless focus on business value, a fantastic collaborator and an amazing partner.
Over the two years we worked together, I saw her to be a great leader on her team. She behaves with an incredible level of integrity and calls people in, helping them to grow and thrive. She treated our agency team members as an extension of her team and gave us a seat at the table to talk through the strategic direction and plans for Solarity.
During one particularly challenging moment, MaryAbigail helped us navigate through a fairly negative culture situation with a different leader at Solarity with the kind of poise and grace I don't often see. We came out the other side of that issue with a stronger relationship and a lot of respect for MaryAbigail’s values and leadership.
I’m confident that any organization would benefit from MaryAbigail’s exceptional knowledge and leadership. She thrives at taking a complex challenge and being able to create and oversee a plan to tackle it in realistic chunks - a difficult skill to master. Her passion in brand development, PR and crisis communication makes her a fantastic leader within marketing organizations as well. What’s most impressive is her ability to integrate into an organization, understand its challenges and create a thoughtful and high-value plan, no matter the industry. I would joyfully, and without hesitation, recommend her.
— Casey Curtis, former vendor partner
MarTech Experience
Technology is always changing and so does the marketing technology (MarTech) stack. These are a few that I have worked with but with the rate of AI and the market, this is likely already outdated
LLMs such as Chat GPT, Perplexity, Invideo, Microsoft suite, ZenDesk, Jira, Smartsheet, Salesforce Financial Services, Salesforce Marketing Cloud, Marketo, Dynamics, Hootsuite, Social (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok), Slack, Teams, SilverCloud, Google suite (Google Analytics, Google Ads, Data Studio, Optimize, Review, Locations), S&P, SiteImprove, SEMRush, WordPress, Squarespace, Craft, Outbrain, Taboola, GatherContent, Tableau, Datarama, Mixpanel, SurveyMonkey, InMoment, CloudCherry, Adobe Creative Suite, Monday.com.
